Moodboard for My Product

These adverts are targeted at everyone this product is a low brand so not many people buy it but to get more people to buy as you can see from two of the pictures they have got two famous football players to promote there product

The product that i want to advertise is a pair of football boots called umbro they are very old boots that no one wears i want to advertise this item because people think there crap boots and the brand is low.

The best way to produce my advert in the media is by online popup adverts and putting posters up this will show people are new designs for umbro boots that we have come up with its gonna be stylish and full of images, to attract people to buy are new range of boots were gonna have some of the best players from around the world wearing them in are adverts and posters. the budget for this product to happen is going to cost around £10 000 are target market is going to be for football players and for kids and anyone else in the world that plays football.

Client proposal

In order to create an advertising proposal, i need to gather information about the company thats makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise (name and purpose of your product) is 100,000.

Example of an ASA decision on a complaint

The complainant challenged whether the advert was misleading because it implied that the efficacy of the product to improve joint health and mobility could be substantiated

Basically what this person is complaining about is that seven seas have advertised a product tablets that are for old people what happens is when you take it you have a pain free day that means no joint problems what so ever and this person thats complaining has bought the product and it doesn't work as the advert said it would work the ASAS agreed with them and banned the advert.

Areas that ASA will be covering

Basically from the 1 of march ASA will be able include adverts on the internet so until then they can only do adverts by media in print and on television and radio.

ASA Codes

The code that Asa uses is an advertising code to ensure that advertisements, where ever they appear, remain legal, decent, honest and truthful. the ASA is not responsible for writing the rules, the codes are written by the advertising industry through the committee of advertising practice (CAP) and broadcast committee of advertising practice (BCAP).

Advertising Standards Authority

The purpose of ASA is maintaining high standard advertising for benefits of consumers, advertisers and society at large they do this by supplying mandatory advertising code.