Example of an ASA decision on a complaint

The complainant challenged whether the advert was misleading because it implied that the efficacy of the product to improve joint health and mobility could be substantiated

Basically what this person is complaining about is that seven seas have advertised a product tablets that are for old people what happens is when you take it you have a pain free day that means no joint problems what so ever and this person thats complaining has bought the product and it doesn't work as the advert said it would work the ASAS agreed with them and banned the advert.

Areas that ASA will be covering

Basically from the 1 of march ASA will be able include adverts on the internet so until then they can only do adverts by media in print and on television and radio.

ASA Codes

The code that Asa uses is an advertising code to ensure that advertisements, where ever they appear, remain legal, decent, honest and truthful. the ASA is not responsible for writing the rules, the codes are written by the advertising industry through the committee of advertising practice (CAP) and broadcast committee of advertising practice (BCAP).

Advertising Standards Authority

The purpose of ASA is maintaining high standard advertising for benefits of consumers, advertisers and society at large they do this by supplying mandatory advertising code.

Target Audience Profile

Analyse Football Magazines

third magazine finish xxxxx

Currys Tv Mags Finished

updated magazine cover

Khori Brilliant Work x.x.x

BTEC First Diploma Unit Criteria